Exploring the Detrimental Effects of Noise Pollution
When it comes to the consumer experience in retail settings, acoustics play an essential role in regulating their spending and levels of satisfaction.
The acoustical environment of a business can make or break a customer’s experience within the establishment and can have a direct effect upon their spending. Too much noise can have adverse consumer reactions, but so can too little.
Ambient background noise, recorded music, and a complete lack of either are all factors that have unique, particular effects upon a consumer’s shopping experience.
In a research study carried out by Ravi Mehta, a professor of business administration at the College of Business at Illinois, it was deduced that a moderate amount of ambient noise — equivalent to about 70 decibels — may amplify consumers’ creative problem-solving skills and lead them to purchase more innovative products in particular instances.
On the other hand, higher, increased noise levels of about 85 decibels or higher produced rather adverse effects in customers. Meta and his research partners — Rui (Juliet) Zhu of the University of British Columbia and Amar Cheema of the University of Virginia — found that increased degrees of noise directly hindered a consumer’s creative responses, making them less likely to purchase more innovative and advanced products.
Unsurprisingly, it was reported that as noise levels rise, so does a consumer’s inability to concentrate.
A bit of noise can prove helpful for businesses — moderate levels of noise distraction can actually induce creative and out-of-the-box thinking in customers. But if ambient noise is raised too high, creative thinking is inhibited, potentially to the point of it being squandered entirely.
If the noise level is decreased below the “moderate” amount of 70 decibels, however, creative decision-making and purchasing is also hampered. A balanced middle ground, then, will provide customers with an experience that is conducive to creative thinking and purchasing, and provides a pleasant, constructive ambience.
At Acoustical Surfaces, we excel at providing high-quality soundproofing to retail spaces. Our wide variety of products can serve a range of professional needs and applications, and include sound silencers, silk metals, Polymax panels, and Wallmate high tension fabrics, to name a few.
We recognize the challenges and inconveniences posed by noise and sound pollution in retail settings, and as such, we’re fully equipped to quell such issues.
Acoustical Surfaces is capable of providing your business with the soundproofing equipment you need for success, regardless of size or acoustic issues. Please visit our catalog for an in-depth look at the sound-proofing solutions we offer, or contact us today for more information.